INTRODUCTION:
The most successful executives are inspiring leaders, smart strategists—and creative thinkers. Across every business function, creativity is central to solving complex problems, developing new strategies, facilitating innovation, and driving change within the organization.
This program focuses on how to build a competitive advantage by fostering a creative culture that sparks inspiration, collaboration, and innovation. As you examine the creative process at work in real-world business scenarios, you will learn how to craft innovative solutions to complex business problems. The program also features a team exercise that puts your new skills and creative mindset to the test as you tackle a critical challenge facing your company.
PROGRAM BENEFITS
Solve business problems and make better decisions through creative thinking
Gain practical tools for incorporating creative thinking into day-to-day processes
Harness your team’s collective abilities to produce innovative solutions and strategies
Approach business challenges with greater confidence, and achieve better results
Learn how to implement and manage the creative process across all domains
Earn a Certificate of Participation from Manchester Innovation & Technology Academy
TOPICS COVERED
Fostering a culture that values, nurtures, and rewards creative solutions
Implementing a methodology that overcomes barriers to innovative thinking
Reframing problems, making new connections, and challenging assumptions
Using questions to brainstorm and solve business problems more effectively
Generating, testing, and enhancing new ideas, strategies, and techniques
WHO SHOULD ENROLL
This program is ideal for general managers, functional leaders, or consultants who want to:
Design innovative solutions to tough business challenges
Improve their decision making by developing a creative mindset
Lead change management initiatives with greater confidence
Strengthen their team’s creative problem-solving skills
Spark brainstorming and collaboration across all functions
